Loyalty & Discounts, Sales, Shipping & Pricing
Loyalty & Discounts
We’ve always believed that loyalty should be rewarded – not just with points you might never use, but with real, instant savings.
It’s simple: The more you shop with us, the less you pay. Automatically.
We operate an automatic loyalty programme (except where you check out as a guest). We automatically give you a percentage discount based on how much you have purchased from us in the previous rolling 365 days.
As soon as you hit a spend threshold, you instantly unlock a permanent discount on every single order you place while you remain in that tier.
| TIER | ROLLING ORDER VALUE | DISCOUNT | FREE SHIPPING OVER |
|---|---|---|---|
| 0 | $0.00 – $200.00 | 0% | $150 |
| 1 | $200.01 – $300.00 | 2.5% | $125 |
| 2 | $300.01 – $500.00 | 5% | $100 |
| 3 | $500.01 – $1,000.00 | 10% | $75 |
| 4 | $1,000.01 – $2,000.00 | 15% | $75 |
| 5 | $2,000.01 – $3,000.00 | 20% | $50 |
| 6 | $3,000.01 – $4,000.00 | 25% | $50 |
| 7 | $4,000.01 – $5,000.00 | 30% | $50 |
| 8 | $5,000.01 – $7,500.00 | 35% | $40 |
| 9 | $7,500.01 – $10,000.00 | 40% | $40 |
| 10 | $10,000.01+ | 50% | $30 |
Your annual spend is calculated from previous purchases only over the last 365 days, therefore your loyalty discount may differ from day to day, but you will be notified by email of any changes.
Your current discount will be displayed on your account page.
Because some of our products are not marked up enough to cover the discount we have allocated you, and our requirement to make a minimum of 10% profit, each individual item has a maximum discount assigned to it. If your loyalty discount is higher than this amount you will only receive the maximum discount for that product. For other products in your order you will either get your allocated discount or the maximum product discount, but this will be displayed on the product page as you are browsing, as long as you are signed in to the store.
Purchases made as a guest don’t count towards your loyalty discount, however if your usual email address is provided at the checkout the prices in the cart will update to reflect the discounts assigned.
Shipping fees and gift cards do not count towards the loyalty programme.
Sales
Why We Don’t Do Sales (And Why That’s Good News)
You’ve seen it before: A price is artificially inflated just so it can be slashed by 30% during a “Flash Sale.” It creates urgency, anxiety, and a feeling that if you buy at the wrong time, you’re losing out.
We don’t play that game.
We believe in fair, transparent pricing 365 days a year. We don’t want you to wait for Black Friday to get value; we want you to feel confident buying today.
The Real Reward: We believe that true loyalty deserves real, lasting rewards. Instead of temporary sales for strangers, we invest in you. Our loyalty system is designed to reward long-term relationships, not one-time transactions. The Growable rewards programme is our way of giving back to our most dedicated customers with the steepest discounts we offer. The more you buy, the more you save – automatically.
- Start Fair: Always get an honest price.
- Stay Loyal: Climb the ranks in our loyalty programme.
- Save Big: Work your way up to a 50% discount on every single order.
No gimmicks. No countdown timers. Just real value that grows with you.
Unlike programs that reset yearly, your status is calculated daily. We look at every purchase you’ve made in the last 365 days to ensure you hold the highest possible tier.
Once you are in a tier, just log in to your account. Your pricing on the website will instantly adjust to reflect your personalised tier discount – no coupon codes required.
Free Shipping
We offer free shipping over a certain order value. The order value depends on your loyalty tier (see above).
Ultimately, all you need to know is the above, but if you’d like to read more about how free shipping works, and why there is a free shipping qualifier, read on…
Why “Free Shipping” Isn’t Actually Free
In the interests of transparency, we offer free shipping over a certain order value because we have to. The truth is that these days customers will buy elsewhere if they perceive they’re not getting good shipping value. If we didn’t, we’d lose sales.
We’ve all been trained to look for the “Free Shipping” banner, but here is the reality of logistics: It costs money to move a package from our door to yours, whether you pay it or we do.
For example, let’s say you purchase one of our Containerwise seed trays. These trays were purchased from the manufacturer in the UK. The manufacturer has a tiered discount structure that varies depending on how many items we purchase. At this stage in our growth we’re only getting a small discount. Factor in the British Pound exchange rate, money transfer fees, shipping (which is about 50% of the cost of each item), customs duties, customs broker fees, and other incidentals, we might make $6 profit. If we were to send that item to you for free, which costs us around $10 at a minimum, plus the cost of the packaging, we’d be making a loss, and as nice as a business owner wants to be, we’re in business to make a living. No profit = why bother?
This is why when we offer free shipping, it has to be at an order value that allows us to absorb the shipping costs, or at least we hope they do. Figuring out shipping costs is very complex.
Each product has a different profit attached to it. Our hope is that if you order enough then at least one of the products you buy will cover the shipping fee. You’re basically getting that item for free. We lower the free shipping threshold as you increase in loyalty tier to reward repeat customers.
When some companies offer free shipping, they usually cover that cost by inflating the price of the product. Then they hide the shipping cost in the item cost.
If you’d like to read an article by the well-known, non-biased and research led The Conversation called Does ‘free’ shipping really exist?
We prefer to be honest. We keep our product prices as low as possible. When it comes to shipping, we charge you exactly what the carrier charges us. This means that the shipping fee will vary depending on the weight of your order, the size of the packaging, the distance that it has to travel, and the urgency selected.
- No Markups: We do not make a single cent of profit on shipping fees. In fact in a lot of cases we slightly subsidise shipping fees.
- Precision Pricing: Your rate is calculated based on the exact weight of your order and your specific location.
- Best Rates: We negotiate hard with carriers to get the lowest possible rate, and we pass those savings directly to you.
For a lot of lightweight products, less than 1kg, the shipping fee will be that same regardless of where you are except for international purchasers.
If your order is below the free shipping threshold you can either purchase more to get free shipping, or you can choose to pay for the shipping. These rates are calculated at the checkout.
We don’t penalise you if you want your items faster either. Express shipping is sometimes a lot more expensive. It’s calculated the same way. Weight, Size, Distance etc, but we don’t require you to pay the entire amount yourself. If you’ve qualified for free shipping and you select express, we’ll calculate what we would have paid for standard shipping and subtract that from the cost of the express shipping – you just pay the reduced portion.
We believe you’d rather pay a fair price for the product and a fair price for the shipping, rather than a higher price that hides the truth.
Please note that the free shipping threshold kicks in on your total order value after any discounts have been applied.
Pricing
We believe that building trust starts with being 100% transparent – especially when it comes to pricing. That’s why you won’t find any deceptive pricing tricks here.
No .99 Games
Have you ever noticed how many stores price their products at $19.99, $49.99, or $99.99? This strategy, often called “charm pricing”, is designed to play a psychological game with you. On a $4.99 item, price is actually $5, but your brain is tricked into focusing on the lower number, making the product feel like it is $4, a dollar cheaper than it truly is. It’s artificial, and quite frankly, it’s unnecessary and insults your intelligence.
Our Commitment: Honest, Clear Pricing
We reject that strategy. When you shop with us, you’ll see prices like $21.36, $53.94, or $100.02. You may see the occasional price ending in .99 or .95 but that’s only because it’s the actual price, not artificially inflated.
- You pay the actual price. No rounding up to create the illusion of a bargain.
- The price is crystal clear. You can see, at a glance, exactly how much you are paying.
- We respect your intelligence. We value your business and prefer to be direct rather than rely on psychological manipulation.
With us you get honest value with honest pricing. Always.